Cookie Policy

This Cookie Policy explains how the HOP-UP.eu online store available at hop-up.eu uses cookies and similar technologies.

We want your visit to our website to be clear, comfortable and secure. This policy explains what cookies are, what types of cookies we may use, why we use them, how they may affect your privacy, and how you can manage your cookie preferences.

This Cookie Policy should be read together with our Privacy Policy and other customer information available in the Online Store.

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I. What are cookies?

1. Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.
2. Cookies allow the website to recognize your device, remember selected settings, keep the shopping cart working, maintain login status, measure website performance, and provide a better browsing experience.
3. Cookies may be temporary, meaning they are stored only for the duration of your browsing session, or persistent, meaning they remain stored on your device for a defined period or until you delete them.
4. Cookies may be placed by us as the website operator or by third parties whose services are used on the website, such as analytics, advertising, payment, security or social media providers.

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II. Types of cookies we use

1. Essential and functional cookies are necessary for the proper functioning of the website and the core functions of the Online Store. Without these cookies, some services cannot work correctly.
   • maintaining the shopping cart and checkout process,
   • remembering privacy and cookie preferences,
   • enabling login and account functions,
   • protecting the website from overload, fraud or security threats,
   • ensuring correct display and technical operation of the website.
   These cookies are used by default because they are required to provide the website and requested services.
2. Analytical cookies help us understand how visitors use the website, which pages are visited most often, how users navigate the Online Store and how we can improve website performance.
   • measuring the number and sources of visits,
   • analyzing traffic and website performance,
   • identifying technical or usability problems,
   • improving website content, structure and speed.
   Analytical cookies are used only if you give your consent, unless they are configured in a way that does not require consent under applicable law.
3. Advertising and marketing cookies may be used to personalize advertising content, measure the effectiveness of advertising campaigns and show more relevant offers on our website or on third-party websites.
   • displaying more relevant advertisements,
   • measuring advertising performance,
   • limiting repeated display of the same advertisement,
   • creating or using advertising audiences, where permitted.
   Advertising and marketing cookies are used only if you give your consent.

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III. Cookie categories

Category	Purpose	Consent
Essential / Functional	Website operation, cart, checkout, login, security, selected preferences.	Not required
Analytical	Traffic measurement, performance analysis and website improvement.	Required
Advertising / Marketing	Personalized advertising, advertising measurement and campaign optimization.	Required

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IV. Consent to cookies

1. When you visit our website, a cookie banner or cookie settings panel may be displayed. It allows you to accept all cookies, reject non-essential cookies, or select your preferred cookie categories.
2. By clicking an option such as “Accept all”, you consent to the use of all cookie categories described in the banner or settings panel.
3. You may refuse analytical and advertising cookies without losing access to the basic functions of the website. However, some content, personalization or measurement functions may be limited.
4. You may change or withdraw your cookie consent at any time through the cookie settings available on the website, if provided, or through your browser settings.
5. Essential and functional cookies may be used without your consent where they are necessary to provide the website or a service requested by you.

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V. Managing cookies in your browser

1. You can manage, block or delete cookies directly in the settings of your web browser.
2. Browser settings usually allow you to delete existing cookies, block all cookies, block third-party cookies, or receive a notification before cookies are stored.
3. Changes made in browser settings may not affect cookies already stored on your device. These can usually be deleted manually in your browser settings.
4. Blocking all cookies may result in limited access to some functions or the inability to use certain services offered on the website, including the shopping cart, checkout or login functions.

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VI. Personal data and your rights

1. Some cookies and similar technologies may involve the processing of personal data, especially where they allow us or third-party providers to identify or distinguish your device or browsing behavior.
2. The controller of personal data processed in connection with the operation of this website is Outland Tactical, s.r.o., with its registered office at Na pískách 1267/63, Dejvice, 160 00 Praha 6, Czech Republic, VAT ID: CZ24921033.
3. Personal data may be processed to ensure the basic functions of the website, to provide services requested by you, to remember your preferences, to analyze website traffic, to improve the website, and, if you consent, for advertising and marketing purposes.
4. Depending on the applicable legal basis and circumstances, you may have the right to request access to your personal data, correction, deletion, restriction of processing, data portability, objection to processing, and withdrawal of consent.
5. You also have the right to lodge a complaint with a supervisory authority, in particular with the Czech Office for Personal Data Protection.
6. More information about the processing of personal data and your rights is provided in our Privacy Policy.

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VII. Third-party services

1. Our website may use third-party tools and services, such as analytics tools, advertising systems, payment providers, security tools, social media plugins or embedded content providers.
2. These third parties may place or access cookies on your device if you consent to the relevant cookie category or where this is otherwise permitted by applicable law.
3. The processing of data by third-party providers may be subject to their own privacy and cookie policies.

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VIII. Changes to this Cookie Policy

1. We may update this Cookie Policy from time to time, in particular due to changes in law, changes in cookies used on the website, changes in third-party tools, or changes in our business processes.
2. The current version of this Cookie Policy is available in the Online Store and may be saved or printed by the user.
3. This Cookie Policy becomes effective on 01 Jun 2026.